Saturday, February 18, 2012

Production hardware, Google will lose what?

Recently there are many news spread that Google is preparing her for a tablet PC and other hardware products in the future. If the above information is true, the giant search engine will lose nothing when you walk into the hardware market?
Google began as a search company, at that time, people do not know this company will become a company like. Google founders Larry Page and Sergey Brin have an idea to help the web users can search a lot easier the web pages they want. This idea has been successful and it helped Google become one of the leading companies in the online world.
The development has helped Google become a giant search and make a lot of advertising revenue. Moreover, this cy is also providing Android operating system for mobile devices, operating systems based on cloud computing for the lightweight notebook, buy Motorola Mobility, along with Google TV and Services YouTube video online.
Currently, many reports suggest that Google is preparing to hardware manufacturers as tablets with the aid of Mobility and Motorola smartphones. But Google is really thinking? And if you step into the hardware market, the company will lose what?

A. Make customers confused

Unfortunately for Google is in the minds of Google customers is a search engine and they will not think that Google will release a hardware device or a HDTV. Customers will assume that such devices would be Apple's or Samsung. Search, Android and ads is the hallmark of Google to the customer but the hardware will make many customers are confused or unclear about the impression it ..

Two. Against Apple? Not a good idea

If you entered the hardware business, Google will need to confront, compete with Apple. Some supporters of Google can be said that this is not a problem because Android has a lot of opportunities to beat the IOS. But that's just the software. Hardware is Apple's greatest strengths, and that is where Google is hard to compete with the iPhone maker.

3. Damage to relationships with partners

If Google release tablet has been rumored in recent months, combined with Motorola Mobility, launched its own smartphone, giants will hurt the relationship with its customers, the Google is the company that provides operating system Android.

4. Many copyright issues appear

Currently, most copyright lawsuits in the mobile world are related to Android. Although Google has Android, it's still having trouble with lawsuits from the Oracles. However, if Google entered the mobile hardware market, it will quickly encounter the response from major technology companies as Microsoft and Apple.

Five. Heavy investment

Although investment to launch a new operating system is expensive, but nowhere to invest in research and production development as well as participate in the hardware market. Production of expensive hardware, but in many cases provided highly profitable. Google would be better to continue with the business profitable and your existing Apple to make money with expensive equipment.

6. Google can not win the price war

Accordingly, Google will be willing to go into price wars with Apple if you intend to hardware manufacturers. The war that hard to Google for the victory.

7. There are too many competitors

Currently, Google is working very well in markets where it had little competition. During the search, the company only needs to keep an eye on the search engines is very little market share of Microsoft. Also in Business operating system, Android has become the most suitable choice for any smartphone manufacturers, tablet PCs do not carry the Apple name. Also in the field of advertising, Google is also a most respectable companies. But for hardware, the company will have to face many rivals. And not easy to Google's hardware can shine in the forest that rival.

8. Sony's model is very dangerous

The most recent information that Google is looking to build models like Sony and participate in any market that it can. This is considered a bad idea. It can be said, the reason Sony was "staggered" today because it made too much work and risk involved in many areas. And for Google, only a search, ad and Android, rather than tablets, smart phones, and other home entertainment devices.

9. The home entertainment equipment was enough to make Google "fever"

What makes Google think can succeed when developing a home entertainment device? The company is trying to attract users to use Google TV but still failed. Although Google has produced a device that can be combined with Google TV is also not change the fact that entertainment platform is still a lot of shortcomings, including content support.

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