The lessons from the management of Apple

Currently, when it comes to Apple, they always think of a picture of the best companies in the world. Because they always know how to create the best products for users and provides the revenue record. According to latest reports, Apple is a company with total assets of the world's largest.

So what's what created the success of Apple and other technology companies whether they can learn from? Adam Lashinsky of Fortune author wrote a book called: Inside the Apple: The secret that U.S. companies should learn. In this book Adam has said that there are some things that could apply to Apple and effective but not always proved effective with other companies because he believes there are many things that Apple can only be on time that point.

However, it is just a subjective opinion of the author as either Whatever is also no coincidence that Apple has been as successful today, from the inside secrets of how it works It also could be the big things such as Google or Microsoft to learn. Let's find out the secrets that Apple has something that other companies can follow.

A. Focus of the best for the most important projects

This sounds like it is too obvious but it is not necessarily always good and not any company can also apply it properly. Because it will change the structure of the resulting changes in the activities of a company.

And Apple is not a better example. When the company began to study the iPhone, they have focused all the most talented of the companies to work together. Then the personnel from other parts of the company concentrate on iPhone including parts of Mac OS development. This may be the reason for at the time, Mac OS almost stagnant and just do not have any significant updates.

Two. Keep the secret

At Apple, the secret does not mean you do not disclose the company's activities with the media. They define the secret to a degree greater than: The secret is when you do not even talk to anyone else about what colleagues are doing.

There are secret beauty of it. The secret will reduce the maximum information about new products under development leaked out and those hostile to the ear. Besides, it also gives Apple employees to focus more on his work instead of worrying about others.

3. Focus for the "small details"

In his book, author Adam Lashiky have said that Apple has an entire room dedicated staff working to design their products and their packaging. Apple would prefer that users will have to ring in his hand when their iPhone products. Pay attention to every little detail is also a major difference of this company with their opponents. Success always starts from the smallest thing, and Apple has been very successful application of this truth.

4. Do what you want

Apple has created the first Mac just because: "We really want a device like that." That's what Steve Jobs said in the 80s and this has already happened with the iPhone and iPad in the beginning of the 2000s. Apple's CEO initially hated smartphone by using their confusion. He wanted a smartphone easier to use, and Apple has created something that they all believe that better products are available on the market.

Five. Focusing absolute

Think about Google, they also have very good products but most of them do not have much point. One of the strengths and the working principles of Apple that is what they do as a table. Their job is to make it to the table rather than make a lot of tables. Always focus all the work that is Apple.

6. Interested users

Apple not only know how to do things that they focused so that users care about. The company's products are very close and Apple users always know what to do to satisfy users. One example is Tim Cook has found that those who buy and use Apple TV are very interested in this product. Since then he has set a goal to turn Apple TV is the leading product of a new market with only the most important reason is that users love it.

7. Do not worry about the financial statements

Just a few people interested in revenue and that is enough but others will keep on doing his job. At Apple, only CFO CFO, Peter Oppenheimer is a key position to work with these losses and interest, others are also executive director of CEO Tim Cook also need to pay attention to this problem.

In a normal company, the turnover is a vital but at Apple, Steve Jobs made it different by limiting it to some people so others can comfortably take on the best products Apple's without having to pay much attention to costs.

8. Directly responsible individuals

This is a very important phrase with Apple. It means that each product or a feature that will have someone responsible for the success or failure of products or features here. Why Apple does not have the responsibility of a team and if you are a leader's best work, well try to do its job.

9. Hiring the best possible

Former employee of Apple's Steve Jobs was quoted saying: "Team A players will hire A, Team B may also hire C players but we will only hire A players only." This is understandable by personnel is one of the important factors deciding the success of a company and Apple wants its employees are number one.

10. Limit board

Apple does not allow its employees to do something that is not Apple's. Tim Cook is the only one who was sitting on the position of director of both companies as Apple and Nike. When Andy Miller, chief Steve Jobs iAds were asked about whether he could sit in a chair director of another company, Jobs has said, "You can not leave a job to take care here's a story other companies. " Apple's culture is always getting people to fulfill their responsibilities.

11. Limit the number of employees

Apple tries to limit the number of their employees for a project in less than 100 employees even if it's a big project. After you have created Mac, Jobs has wanted to keep staff numbers in the range, since he said that this will provide focus and team work more efficiently.

12. No indiscriminate promotion for staff

In most companies, when a staff member to fulfill their job, they will easily be promoted. But Apple is not by this company tries to work his employees in a position where they do best.

For example you are a good designer but that does not mean that you will be a good manager. In a normal company, you will be promoted to higher positions at Apple, but then it almost does not happen, you may be paying much more for salaries still do it. This is one of Apple's philosophy or that other companies should apply.

13. Control information

Apple's PR department is well known to the media because they are quiet and rarely answer the press. And if so, they always use the words brief and straightforward with the press and users. "Apples defect" do not want their information was more media scrutiny.

14. Place the design on top

Most companies, when developing a new product, they usually start with the idea, then a new marketing plan to discuss the design, but Apple is doing the exact opposite: The designer will outline the on the cover sheet products as agreed on the design, Apple started thinking about other things. They believe that good design will impress with buyers than others.

15. Customers are the most important

This is Apple's most important, they create products and make the users love it. When users feel like their products means that they have been successful and all the rest will follow automatically correct their orbits.

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