Gamble Apple Store after 10 years

In 2001, Apple retail stores to build its first center in Virginia Tysons Corner Center (USA), a move that observers then identified as too risky.

Apple Store at Tysons Corner Center first. Photo: Flickr.

This week, the iPhone maker will celebrate 10 years of the birth Apple Store. When Apple store opened in the early 21st century, not many people believe they will succeed. At that time, the hardware manufacturer distributed computing and other electronic equipment to the dealer and the dealer will sell their products in parallel with the products of competitors. Other than cost, the model is highly also because it is assumed that where customers want to give them more options, rather than walk into a electronics store displays only a single product the company.

Any doubts were quickly removed and the end of 2010, Apple has opened 317 stores, including 233 Apple Store in the U.S. and 84 in Europe and Asia. Which showcases the blockbuster device as iPhone, iPod, and MacBook iPad contributed $ 3.2 billion, accounting for 13% of sales in fiscal 2010 by Apple.

For proponents, the feeling when the Apple Store like entering stores Prada (high-fashion brands of Italy). Those who do not like the comment that it was just like the club for the blind and loyal fan.

Unique business model of Apple, who are observers considered risky gamble, has become a symbol and is being learned by other electronics manufacturers such as Sony, Microsoft ... But even these companies have more advanced equipment, quality, they do not own the product makes it as the Apple fever.

Apple plans to open another 40 stores, 3 / 4 of them outside the United States, in 2011.

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