Reasonable prices, excellent marketing campaign, huge storage applications and a variety of other advantages to help the product line "i" Apple has always been the number one choice in the market.
100 million iPhones sold, iPad sales reached 15 million units within its first year are very impressive numbers. So what is the reason why Apple so successful?
A. Because that is Apple
It sounds ridiculous but the name has helped Apple iPhone and iPad become particularly popular.
In the past decade, Apple has become one of the trusted brand and most
famous high-tech world, mainly due to its ability to provide unique
equipment design and extremely easy to use . iPad and iPhone is no exception. Apple products are more popular as consumers because Apple always knows how to give customers what they want.
Jobs have natural ability of the audience as well as the media, along
with super-Vietnamese PR skills for their products without a CEO can do. Thanks to all these qualities, Jobs is considered one of the key factors to the success of the iPad and iPhone.
3. Reasonable prices
iPad and iPhone are always selling with sales through the roof in no small part because rates are very "soft" of them. iPhone 4 sold for $ 199 with two year contract. IPad the cheapest price is only $ 499. With that price, consumers and business customers did not seem hesitant to open their wallets.
4. The competitors can not keep up
Undeniably devices running the Android operating system is dominating the market.
X Droid (voice) or Xoom (tablet) is expected to overthrow the dominance
of the iPhone and the iPad, but so far, they are the only alternatives. Eye-catching design with very friendly interface of the device the "i" looks like something that rivals could not keep up.
6. App Store App Store
In 2008, when Apple launched the App Store, many people were skeptical about its future. Now, it has become an indispensable part in the world of those who love Apple products. Over 10 billion apps have been downloaded from the App Store since its inception to date. App Store to help consumers participate in Apple's mobile products. It can be said, the success of today's iPad and iPhone have contributed in no small part of the App Store.
7. Perfect design
If to name a prominent feature in the Apple device, it is this design style. Their products are always number one to talk about designs on the market. Extremely elegant design makes the Apple product line stands out in front of the same type products. As long as other companies have not released a product with a truly unique design, the iPad and iPhone will have no rival.
8. Proper marketing campaign
Regarding the marketing campaign, Apple of course is number one. Extremely simple, they create a sense of consumer desires.
In terms of pure technology, the configuration of a product can be
easily distinguished, but the way they create the impression of the
product may determine the success or failure of it. And Apple has done a good job.
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