The secret of the perfect system of Apple

It is no coincidence that Apple became the world's No. 1 company. "Apple" is a perfect testament to a system held great.

Adam Lashinsky, author of "Inside Apple" (Inside Apple) warned almost all of Apple's rules difficult to apply to large companies. He thinks these principles mean more to those young entrepreneurs start-up. However, many people have different opinions. From Google to Microsoft will be able to read this book and find many interesting ideas to successful business management.

Bringing the best people into key projects

When Apple started developing iPhone, the company gathers all the best staff in the project, meaning the iPhone operating department can take away all the talent from the Mac development team. Mac OS is delayed because suddenly lacking.

Keeping secrets

At Apple, the secret is simply not the media silence while studying something, but also the co-workers or friends. The secret has some benefits such as preventing births products steal any neat features, or help staff wholeheartedly into his work instead of worrying about things others are doing.

Obsession to every detail

Lashinsky Apple has released a special room to design and play several new box to hide products. It wants everyone to be amazed by the iPhone since the first minute to see. That is the point of obsession to detail helped Apple rise before the other competitors.

Forcing people to do what you want

APLE created the first Mac in the early 1980s because of Steve Jobs "really want". The same thing happened with the iPhone and iPad early 2000s. The director of Apple hate to use the ugly smartphone and want a better phone. So Apple creates products will do better because I think the rest of the world.

Only a few people should care about profit and loss statement (P & L)

Apple's chief financial officer - Peter Oppenheimer was the only one statement to control P & L. Steve Jobs is just an eye, and now Tim Cook. In a normal company, P & L control of the department is largely responsible. At Apple, Jobs to transfer everything to the CFO, director and chairman to focus on other things do best: create good products and do not worry about cost.

There must be responsible

DRI (Directly Responsible Individual) - the person responsible directly, is the key phrase at Apple. This means that any success or failure of the product / feature must be one who undertakes. Apple does not rely on the community, in the book Inside Apple, the author quoted the words of Steve Jobs: "At Apple, you can find out exactly who is responsible."

Recruiting the best possible

Former Apple officials - Mike Janes, citing Jobs' famous saying: "A Job A, B and C. re-recruitment A We just want people here. "(The A being the best).

Always "narrow" with talent

Apple does not want his talent "lost" to another. Tim Cook is the only leader board member of another company (Nike). With Jobs, just as in the Apple, just do elsewhere will make time to work at Apple declined to help others not Apple. Keep everyone at Apple, with Apple keeping their focus, according to Lashinsky, this thought quite "narrow".

Teams do not need large

Since the creation of Mac computers, Jobs always keeps the large product development team must not exceed 100 people. It is a way to help the group focus and better organized.

Do not be promoted because they are good

In most companies, people always get a promotion, increased responsibility means. But according to Lashinsky, Apple can increase compensation, but to the person in the same position. You are good, but does not mean you can make a good manager. You only pay extra for it. Apple's idea is to keep people in proper position. Jobs said: "Let people do their good work, do not let people determine the rank."

Control messages

Apple's media control infamous because of few words before the media. Apple rarely led to the review. Apple only deliver the message at the big stage. Every message revolves around a key point, and must always simple and clear to not only press that all users are out.

Design start everything

Every company starts everything with product ideas, marketing plans ... At Apple, by contrast, the designer holding all the cards. They determine how the product. Since then, Apple decided to rest.

Best of all is that users

This is the most important thing in Apple. Create products and experiences that users love. If you do that, the rest "start here".

Posted in: Ipad,News